Title: Marketing and Engagement Associate
Salary: $42,500 Annually
Timeline: This is a full time position starting immediately
Benefits: Delaware Theatre Company offers a competitive salary and full benefits including 80% paid health with options for dental and vision insurance, a 403B retirement plan option, and paid vacation and sick leave. Delaware Theatre Company also offers a diverse, congenial, supportive environment conducive to professional growth.
Reports to: Managing Director
We are passionate about fostering an inclusive space that values diverse backgrounds, experiences, identities, and cultures. Organizations that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.
About Delaware Theatre Company
Delaware Theatre Company creates theatre of the highest professional quality in Delaware and thereby enriches the vitality of the area through artistic programming, education, and community service. At its heart, theatre is community. By telling our stories, by shining a light on our shared experiences, theatre strengthens the bonds between us. Connects us. That's what community is about - and that's what we're about. Delaware Theatre Company has been connecting people for more than 40 years.
Position Overview
DTC is looking for a eager and creative Marketing and Engagement Associate! This role is responsible for planning, executing, and evaluating marketing and engagement initiatives to promote productions, build audience engagement, strengthen community relationships, and help maintain and grow DTC’s brand. This role requires a balance of strategic planning, creative content development, and data-driven decision-making to ensure the success of marketing efforts.
Key Responsibilities
Marketing & Communications
- Create and maintain an annual breakdown and schedule of marketing communications, promotions, and mailings.
- In colloboration with leadership develop comprehensive marketing plans to promote shows and events.
- Manage advertising campaigns across print, digital, and other platforms; adjust strategies based on performance metrics with DTC external consultants.
- Create compelling content, including press releases, email newsletters, social media posts, and promotional materials.
- Act as liaison with the graphic designer to communicate brand vision and design needs.
- Produce in-house supplementary graphics and materials as needed.
- Analyze marketing metrics and adjust strategies based on data.
- Coordinate digital marketing efforts in collaboration with the digital marketing team.
- Collaborate with the DTC leadership to set ticket prices and discounts.
- Coordinate meetings with the marketing team to plan campaigns and promotional opportunities
- Connect with local businesses to establish partnerships and distribute marketing collateral.
- Assist with other programs and events or special needs of the DTC as directed by the Producing Artistic and Managing Directors.
- Other duties, activities, and projects as assigned by the Producing Artistic and Managing Directors.
Community Engagement
- In collaboration with senior leadership, work on long-term marketing initiatives to strengthen brand awareness and community partnerships.
- Run and manage mailing lists for targeted communications.
- Build relationships with local businesses to expand outreach and visibility.
Qualifications
- Experience and interest in marketing, communications, or development, preferably in the theater or nonprofit sector.
- Strong writing and editing skills with the ability to create compelling content.
- Familiarity with digital marketing tools, email marketing and social media platforms. .
- Ability to analyze data and adjust strategies based on performance metrics.
- Collaborative mindset with excellent organizational and project management skills.
- Graphic design skills or experience working with designers are a plus!
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Sense of humor and “go getting attitude”!
