Eagle Theatre’s Mission & Values
Eagle Theatre is dedicated to telling meaningful stories through innovative, dynamic, and professional productions that advance the experience of live theatre on our mainstage, in our community engagement, and through educational opportunities.
At Eagle Theatre, we value:
- The Power of Theatre and Storytelling: We seek to continue to serve the community of Hammonton, NJ, and welcome new audiences regionally. We value the power of theatre and storytelling and its ability to create impact and connection.
- Community & Connection: We strive to be community-centered with a regional impact. In our service to the community of Hammonton, NJ seek to share what is special about our community with our visitors far and wide.
- Innovation: We are committed to discovering new ways to take risks, evaluate our process and redefine our product and services. We value creating safe spaces that allow us, our community members, and audiences to explore new ways of creating community and theatre. We are committed to continuing to provide the level of theatre you’ve come to know and love while also introducing new work and shows that reflect the community we are building.
- Intentional & Holistic Inclusivity: We are committed to continuing Diversity, Equity, Inclusion, and Accessibility work and creating environments where everyone, including the most marginalized, is welcomed, feels safe, and can access liberation and authenticity.
Summary
The Marketing & Communications Director advances Eagle Theatre’s mission by setting the strategic direction for all external marketing and communications. As a member of the management team at a small, $600,000 producing organization, the Director will be able to balance both strategy and execution. Candidates should possess an understanding of and be able to contribute to the identity of Eagle Theatre as both an inclusive, professional theater and as a destination in the Downtown Hammonton arts district in Atlantic County.
The Director will strategize and execute all marketing and communication initiatives including branding, advertising, public relations, website, social media, digital & traditional media and direct e-marketing programs for annual programming that includes New Works Development, Eagle Conservatory education, professional Mainstage productions, ongoing special events, and the annual NJ Fringe Festival. The Director will also spearhead engagement and community relationships to strengthen key partnerships and drive audience expansion.
The Director will develop a deep appreciation and understanding of the history, culture, and core values of the Eagle Theatre and drive achievement of our Strategic Plan by engaging thoughtfully with leadership, staff, and external partners.
Responsibilities and Expectations
- Provides strategic leadership for Eagle Theatre’s marketing, branding, and communications efforts as the organization moves forward with a new operating and programming plan, beginning in the 2023-2024 season.
- Works with the Board, Artistic Leadership, and Managing Director to develop the institution’s brand strategy.
- Develops key strategies and executes marketing initiatives, outreach efforts, and related activities.
- Leads annual marketing budget planning and tracking, including expenses and earned income.
- Collaborates with all stakeholders to create and implement high-level, cohesive marketing initiatives tailored to each of the theater’s programs.
- Creates and manages communications strategies to secure interviews, features, and reviews in local and national media.
- Supports the executive and fundraising team members in creating and implementing marketing plans for individual and institutional giving campaigns, fundraising events, and sponsorships.
- Sets effective goals for optimizing earned income potential, and monitors and evaluates sales efforts using Eagle Theatre’s CRM and data systems (currently PatronManager)
- Develops and implements communications strategies to increase Eagle Theatre’s profile locally and nationally
- Creates a plan for collecting and analyzing data to inform strategies and communications methods
- Tracks local, state, and national trends, issues, and activities that impact Eagle Theatre’s goals, plans, and operations
- Manages the workflow of a small, deadline-driven department, and oversees all external communications contractors
Key Qualifications and Attributes
The Marketing & Communications Director will be an effective storyteller, strategic thinker and proactive problem solver who uses data to drive progress towards goals. They will develop custom, multi-channel marketing strategies that build genuine connection and community. The Director should be passionate about the power of theatre to impact lives, create community, and to empower diverse voices to be heard.
- Accomplished, strategic, innovative, and forward-thinking manager with a minimum of 3 years of marketing experience.
- Demonstrated ability to think strategically and project manage effectively to meet deadlines and goals
- Proven sense for design and visual communications; effective manager of the creative process across all mediums.
- Confident and highly collaborative communicator that contributes to a positive organizational culture
- Effective relationship-builder who creates engaging relationships with media, press community organizations, board members, employees, and leadership.
Salary & Benefits:
- Exempt, Full-Time, $48,000-$52,000.
- Paid Holidays, Vacation and Sick Pay
- Health insurance reimbursement
Eagle Theatre, Inc. requires all employees to be vaccinated against COVID-19. Proof of vaccination is required at time of employment.
Eagle Theatre, Inc. is committed to providing equal employment and work opportunities to all individuals without regard to race, color, religion, gender, national origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law.
Eagle Theatre, Inc. does not discriminate on the basis of gender in compensation or benefits for anyone who works in the same establishment and performs jobs that require equal skill, effort, and responsibility and which are performed under similar conditions.
