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Audience Engagement Associate

Theatre Horizon

Post Date: Jul 2, 2024

Title: Audience Engagement Associate

Commitment: 32 hours/week

Compensation:  $32,500/year +  Benefit Options

Job Reports to: Associate Director of Strategic Engagement 

The Audience Engagement Associate collaborates with Theatre Horizon’s Development, Artistic, Community Investment, and Education departments to implement marketing content and plans for audience growth and education programs to increase our presence regionally & nationally.  A creative thinker who is deadline-driven, the Audience Engagement Associate works with other staff members to shape and promote Theatre Horizon’s brand and identity.  In addition to being the primary marketer of Theatre Horizon materials, this role oversees our Patron Services Department, hiring & managing Front of House assistance, and ensuring a high level of customer service. 

Theatre Horizon uses the transformative power of storytelling to foster empathy & provide an inclusive home for artists, audiences, & students alike. We produce an ambitious season of plays, musicals and concerts for the general public, while educating nearly 1,000 children annually in the Philadelphia suburbs via our drama classes. More than just a theatre company, Theatre Horizon strives toward being a third space* that supports creativity and the stories of the communities we share. While our community is not restricted by geographical boundaries, we are deeply rooted in our Norristown community. We believe in creating access for members of our community to engage in creative and educational opportunities that are relevant to them and guided by their own interests.

*Third places is a term coined by sociologist Ray Oldenburg and refers to places where people spend time between home (‘first’ place) and work (‘second’ place). They are locations where we exchange ideas, have a good time, and build relationships.

MARKETING

  • Work with Associate Director of Strategic Engagement to create and set marketing strategies, schedules, goals, and plans for audience growth and education outreach.
  • Create webpages for each production; update and maintain programming on Theatre Horizon website.
  • Create and coordinate printing and mailing of all marketing materials in conjunction with Associate Director of Strategic Engagement, including show and education descriptions, season announcements, and playbills. 
  • Create and send communications to patrons using a variety of outreach platforms, including but not limited to Patron Manager, Mailchimp, VOIP, social media, email,  and others as the need arises. 
  • Spearhead the creation and timely delivery of all marketing  assets, including graphics, text,  promotional materials, and signage for the physical space, collaborating with outside Graphic Designer and Associate Director of Strategic Engagement as needed.
  • Work with Public Relations Consultant and Associate Director of Strategic Engagement to coordinate social media management, content solicitation, and creation for all social media platforms. Communicate with PR Consultant about press release opportunities, season announcements, and opening nights. 
  • Prospect and execute ad trades with other theaters and partners for show programs, newsletters, social media posts, and others as needed.
  • Serve as the record-keeper of the Marketing Department; save archival materials and record media mentions. 
  • In coordination with the Artistic Department and Associate Director of Strategic Engagement, develop concepts for, coordinate, and execute photoshoots and video shoots: 
    • Arrange archival recordings of productions;
    • Develop concepts for promotional videos for shows as needed; 
    • Hire photographers for promotional shoots (for season and for each production).;
    • Hire videographers for promotional video and archival shoot. 
  • Attend events to represent Theatre Horizon and spread the word about our offerings, serve as an ambassador for our work.
  • Work with the Associate Director of Strategic Engagement to create the marketing budget annually; responsible for operating within and updating the marketing budget
  • Provide administrative and technical support to the Development team in the creation of Theatre Horizon materials, such as our annual report and fundraising letters.

PATRON SERVICES

  • Front of House Management: 
    • Supervise, train, and oversee Front of House Staff. Serve as Front of House Staff alternate when necessary; 
    • Purchase concessions and manage concession inventory; 
    • Coordinate volunteer ushers;
    • Manage technology in the lobby including but not limited to TV, sound system, and ambiance lighting. 
    • Coordinate and distribute all physical tools necessary to ensure a welcoming and inclusive experience for audiences, including but not limited to Assistive Listening Devices, noise canceling devices, fidget toys, sunglasses, and print materials  in collaboration  with Associate Director of Strategic Engagement Director of Audience Experience.
  • Patron Communications: 
    • Process ticket orders and subscription reservations;
    • Manage Staff Box Office system ensuring all calls, emails, and voicemails are responded to promptly;
    • Strive to excellently assist patrons, including coordinating with the Box Office Manager for patrons with specific needs;
    • Coordinate Accessibility Programs in collaboration with the Director of Community Investment and Associate Director of Strategic Engagement, including Accessible Parking,andRelaxed Performances
    • Responsible for facilitating group sales goals.  Generate and oversee group sales, including serving as the onsite point person for any group sales-related parties.

EXPERIENCE

  • Excellent written/oral communication skills.
  • Strong organizational and problem-solving skills.
  • History working with a wide variety of people and personalities; ability to create and facilitate a welcoming environment.
  • Experience facilitating a high-level of customer service.  Must be able to work in a fast paced environment and excel at  contact with the public. 
  • Keen attention to detail and follow through. 
  • Previous experience in the performing arts & culture preferred but not required. 

KNOWLEDGE SKILLS AND ABILITIES

  • Proficiency in Microsoft Word, Excel and PowerPoint.
  • Proficiency working in Google Suite (Gmail, Drive, Google Calendar, Docs, Forms, and Sheets). 
  • Proficiency working with MailChimp (preferred but not required).
  • Proficiency in or a willingness to learn HTML required
  • Impeccable record-keeping abilities.
  • POS, CRM & Database management experience (Salesforce experience preferred but not required).
  • Ability to present information concisely and effectively, both verbally and in writing.
  • Ability to prioritize tasks, take initiative, and stay organized, with flexibility to take direction when departmental priorities shift. 
  • Availability and willingness to work on some nights and weekends.
  • Ability to work in a hands-on environment with limited resources.
  • Interest in the performing arts & culture sector.

OTHER INFORMATION: 

  • Location
    • The position will start as a combination of in-person and remote. Expect to work Wednesdays and one additional day in the Theatre Horizon office in Norristown, with additional days when in production, including evenings and weekends. 
  • Hours
    • Though this position is 32 hours per week, Theatre Horizon maintains a flex-time policy: if your job responsibilities require you to work beyond your typical hours in a given week, then those hours will be credited toward future time off.
    • Attend weekly staff meetings and other meetings as necessary.

This is a salaried position with an annual salary of $32,500. This position will be entitled to participate in employee benefit plans and programs, including, but not limited to, medical, dental,  vision, FMLA, retirement, and disability plans. 

Work environment:  We value work/life balance and maintaining flexible schedules. We cultivate a community of care that allows for flexible time management and hybrid working. We believe in intentional celebration and the professional development of those we work with. Theatre Horizon is dedicated to building an actively antiracist and creative environment.  Our theater stands on the homeland of the Lenape people and we are grateful to be in partnership with the Lenape Cultural Center in acting as culture-bearers for this region

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications. Theatre Horizon continuously reviews its compensation and benefits programs in an effort to address organizational and individual needs. As a result, there may be modifications from time to time to the compensation and benefit programs. In the event changes are made, you will be notified in accordance with the Theatre's policies and procedures.

How To Apply

Please submit the following items for consideration: cover letter and resume. Email all materials to [email protected]. Please include “Audience Engagement Associate”  in the subject line.  Individuals from underrepresented groups are strongly encouraged to apply.  Applications are due by July 19, 2024.

Salary

32,500 w/ Benefit Options
Job Category
AdministrativeCustomer Service
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